TravelStore Rebranding & positioning travel agency group

After 20 years in business, TravelStore was on a growth path, but looked staid and tired. With a newly defined strategy and exciting brand identity, the company has become the largest independently-owned agency in California with 280 agents and over $240 million in annual revenue.


Brand idea:
A "passion for service", with a promise to customers to help fulfill their expressed and unexpressed needs.