Lexus Full-line brochure, netzine

With a single-minded proposition of "Lexus rejuvenatesyour body and liberates your spirit," concept, design and photography for the launch of Lexus’ first convertible, the sc430, helped create excitement for the brand. The car’s first appearance was in the full-line brochure, which illustrated open-air driving pleasure on the cover. Next were envy-inducing shots along the Amalfi coast, with its breathtaking views. Fun and informative flash segments in the interactive newsletter described benefits and features of the new car. Sales took off immediately, and the SC becamethe sporty flagship of the Lexus line.

 

Personality traits:
sophisticated, optimistic