Intel Centrino Mobile Technology

Seeing the wireless computing wave as a key driver of growth, Intel developed its first ingredient brand based on something other than speed. Centrino Mobile Technology delivered mobile computing to the masses. The result: seven million units sold globally in year one—at a premium price. Sieck led the positioning, plan development, and execution.



Brand idea:
Now you’re free to live and work the way you want to, from wherever you want to.