Dolby Brand positioning revise
Dolby is known as the gold standard in sound in movie theaters and consumer home audio devices around the world. But Dolby was expanding their product line beyond the theater and the living room to capture new revenue in portable devices, PCs, and via new products that improved picture and sound to become the gold standard in digital entertainment. A new brand positioning broadened the brand to stand for a "more immersive entertainment experience." The new strategy launched at CES, and Dolby stock price continues to climb.
SieckGrowth was integrally involved in global brand management for over two years and provided customerand consumer insights, strategy, naming, creative direction and resource management.