Greg Sieck Photo
Greg Sieck, President

Greg Sieck is a 25 year brand marketing expert having worked in advertising, marketing operations and consulting for a variety of consumer and B2B brands. His most visible work prodded beer drinkers to "Stop and Taste the [Miller] High Life," cell phone users to "make their [AT&T] Wireless phone their only phone" and fast-food fanatics to "Think Outside the Bun" at Taco Bell.

As VP Brand and Advertising at Intel, Sieck led the global launch of the Intel Centrino Mobile Technology brand, resulting in 7 million new "Unwired" laptop users within the first 12 months of availability. He was responsible for developing the global positioning and launch program for the Avaya brand, and introduced multiple new products for Mazda.

Greg is a member of the CMO Council, IAF and AMA and is often quoted in industry and trade press for his expert opinions on branding and marketing.

 

greg@sieckgrowth.com