I’ve done work for a number of clean technlogy companies–companies that truly are providing goods or services that will contribute to increased recycling rates, reduced power usage and an overall smaller carbon footprint for their customers. In doing the work, which meant looking at their business practices, the competition and other so called “green” companies, it became clear that it is not that simple to communicate green-ness in a credible manner.

Everyone wants to be green, and as a result consumers are confused and becoming more and more skeptical. Business-to-business brands in clean technology must find ways to differentiate their technology and its benefits credibly. I wrote a whitepaper with some key benefits on being CLEAN. Check it out and let me know what you think.